In today’s hyper-visual world, many small and medium-sized businesses overlook one of the most powerful branding tools available: sound. Audio branding—through elements like audio logos, jingles, and custom music—can help your business stand out, build trust, and be remembered. But where should you actually use this stuff?



This guide breaks it down into simple, actionable ideas to help you integrate audio branding into your business, no matter your industry.





1. Social Media: Stand Out in the Scroll



Social platforms are noisy—literally and figuratively. A recognisable audio identity can cut through the clutter and instantly signal “this is you.”



Where to use audio:

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• Reels, TikToks, and Stories

• YouTube intros and outros

• Brand stings in promotional clips



Pro tip: Use the same audio logo or jingle consistently to build recognition over time. It works just like a visual logo—people start to associate it with you.





2. Advertising: Be Heard and Remembered



Audio is powerful in advertising because it sticks. People might forget what they saw, but they’ll remember what they heard—especially if it’s catchy.



Where to use audio:

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• Radio and podcast ads

• YouTube pre-rolls or sponsored content

• TV or streaming commercials



Pro tip: Pair a short jingle or musical motif with your brand message to boost recall. Repetition is key.





3. Your Website: Make a Lasting First Impression



Your website is often the first touchpoint for potential customers—so make it count. A well-placed audio logo or subtle music bed can immediately establish your brand identity and emotional tone.



Where to use audio:

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• Homepage intro animations or loading screens

• Product reveals or explainer videos

• Background music on landing pages (used sparingly!)



Pro tip: Keep it short and brand-consistent. Think of it as the “sonic handshake” that sets the tone for the rest of the user’s journey.





4. Customer Experience: Add Personality to Every Interaction



Your brand’s voice doesn’t stop at the sale. Adding custom audio to the customer journey helps you build a stronger emotional connection.



Where to use audio:

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• On-hold phone systems

• In-store background music or announcements

• Mobile app sounds and notifications



Pro tip: Match the mood to the moment—calming tones for customer service, energetic music for retail, and warm, human sounds for apps and platforms.





5. Events and Presentations: Own the Room (or the Zoom)



Whether it’s a trade show, a webinar, or a pitch deck, custom audio can set the tone and make your business feel more professional and put-together.



Where to use audio:

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• Walk-on/walk-off music

• Intro/outro to presentations or videos

• Booth displays and product demos



Pro tip: Start and end with your audio logo. It creates a sense of completion and reinforces your brand.





Final Thoughts: Sound is Your Secret Weapon



Audio branding isn’t just for big brands with big budgets. It’s a scalable, flexible way to connect with your audience and build a memorable brand. Whether you’re just starting out or ready to level up, adding sound to your branding strategy can help you create something that feels more human, more memorable, and more you.